5 awesome laundry hacks for bachelors

Washmen have come up with five ways to ensure that dry cleaning in Dubai is the last thing on a bachelor’s mind. If you’re an unmarried guy who wants to save time on laundry in the most convenient way possible, then these hacks are perfect for you!


  1. Use your phone to manage your laundry

Yes, it’s true: there are apps for managing your laundry in Dubai. This promises great potential for your bachelor lifestyle. Why? Because it’s so convenient and quick it’ll soon become a regular, unobtrusive part of your life.


  1. Have your laundry fetched & delivered

Between dating, working and hanging with friends, there’s very little time to worry about laundry & dry cleaning. As a bachelor, why not add more convenience & time to your schedule by arranging a laundry pick-up and drop-off from Washmen?


  1. Pay less during peak times

Washmen are not only already competitive with their pricing, but they actually discount you if you come in during their busiest hour! Other Laundromats will charge you more, but with Washmen’s ‘Happy Hour’, you pay less during their peak time.


  1. Pay electronically

If you still have to withdraw cash for your laundry, it may be time to switch to another Laundromat. Washmen will not only facilitate online payment, but also send your receipts electronically via email. No pesky slips and no need to withdraw cash. Payment is a breeze when you do your laundry at Washmen, so ask us today about our dry cleaning prices.


  1. Get an ‘All-You-Can-Wash’ bag

The best hack is this nifty invention from Washmen. It’s a bag that costs you a flat 79 AED every time you bring it in. Fill it up with as much of your laundry as you can. When it’s full, bring it in and pay the same price every time. That not only makes budgeting easier, but gives you a guideline on when it’s time to do the laundry!


5 tips to improving your writing talent – by Christel Coetzer

It’s the most awkward position I find myself in. I saw myself as one of the up and coming South African writers who has some knowledge and skill. And then, after years of blogging and correcting other people’s mistakes, I find myself in a new writing environment. Furthermore, I find my knowledge and skills are actually limited, and I make such silly mistakes! The hunter becomes the hunted!


Totally teachable

Shall I retreat into an “I-can’t-do-anything-right” hole? It won’t bode well for my budget. It will also not assist me in getting anywhere in future. So let’s hunker down, face the failure-fears and actually learn something. Because the cliché is—once again—absolutely true. One is never too old. And there’s a myriad of skills you and I can add to our repertoire.


Hateful habits

As South African copywriters, we tend to get stuck in habits. Using terminology the international audience don’t use or identify with, can diminish the quality of your article. The only way to get out of these habits is to realise what they are and start eradicating them. I repeat words such as “that” over and over. I write ‘you are’ instead of the much more reader friendly “you’re”. Some of it may be school teachers’ residue, but guess what? You’re allowed to be short and sweet!


Pesky poetry

I’m a poet at heart. I can rhyme about any topic you throw at me. But unfortunately this does not make me a good copywriter. Including too many metaphors and poetic themes to a piece which is supposed to inform the reader, does not bode well for me getting more copywriting work. It may have impressed my teachers, but the multitudes out there do not listen to Shakespeare for entertainment. They are in need of facts and they want them fast.


Lazy Lizzy

For years I only ever worried about the grammar of written pieces around me. Never did I really focus my attention on the words which were being produced by me. And I bravely—though with my head hanging—admit how lazy I have become. I’m a member of the aspiring writers in South Africa who want to make an impact with words. For this goal to be reached, I’m supposed to use the best grammar and punctuation. I’ve seen however how lazy I am for activities such as using hyphens and semi-colons. In the right places they turn ordinary sentences into beauty. I sidestepped opportunities to place them in the correct spots (and instead mainly used them for smiley faces in text messages. There is so much more to them!


Ever elaborating

When one simply writes for yourself you easily forget your words may actually be read and heard by others. As soon as you apply yourself to copywriting, you receive feedback about sentences being too complicated. And then you read the sentence again. Aloud. And you think “What was I thinking?!” South African copywriters have to make their statements as simple as possible to assist the reader in quickly realising the goal for each sentence and paragraph, instead of having to dissect it to get to the true meaning.


But mistakes do not make me a bad writer. Making adjustments makes me a better writer. As a copywriter it’s such an honour to be part of a group of South African writers that share knowledge and thoughts through the written word. It’s essential to keep to the basics and make is as easy as possible for every reader to grasp the current message. As with so many aspects of life, less is more.

What’s worse: Fat or sugar?

The diet hype has propagated a theory that fatty foods and fat in general is the main cause for obesity in people across the world. The general advice to those who wish to lose weight seems to be something similar to, “Just cut out fat from your diet, and exercise regularly.”

But is this advice sound? Does it correspond with the newest studies done on the problem of obesity? The short answer is “No!” Let’s take a look at how the no-fat fallacy has crept into our thinking and what the real culprit in obesity is.


The no-fat revolution and its side effects

Fifteen years ago you’d be hard-pressed to find a diet book that told you eating fat was fine. And yet there was not enough demonization of sugar either. Fat was considered to be the main cause of obesity while sugar was left mostly unchecked.

But with newer studies we now understand that depriving your body of fat will make you… you guessed it; FAT! What so many people fail to recognize is that not putting fat into your body will cause your body to frantically store the fat it already has. This is a basic survival mechanism your body has.

Now let’s turn our attention to sugar. Eating foods that contain processed sugars causes a vicious cycle which you will soon see. Sugar in the body that is not burnt up will eventually be stored as fat. Now because you’re not eating fat, your body is holding on to those fat reserves for dear life. The result: obesity, as well as a multitude of other health problems.


Hidden sugar everywhere

What’s worse about this vicious cycle is that it sneaks up on people without them realizing it. You may be trying to avoid sugar as much as you can, but there are a multitude of foods that contain sugar. If you aren’t educated about what certain foods contain, you may be consuming a lot of sugar without even realizing it.

Something as simple as commercial bread is packed with processed sugar. Yoghurt is thought to be a healthy snack, but almost all flavoured yoghurts contain some form of sugar. Cereal is another culprit that is sadly consumed by children and adults every day. These are just a few.


Added sugar is not a food – it’s a chemical

There are many forms of raw sugar that come across in nature. These include fruit, honey, corn, sugar cane, and starchy vegetables and grains such as potatoes or rice. However, once these sugars come into contact with processing plants, they take on a new property. They are chemically altered into things like processed sugar, high fructose corn syrup, fructose, etc. These sugars are then added to the everyday food you consume and then wreak havoc on your health.

Something else to consider is that when companies add sugar to their products, they are doing so for one reason: to make more profits. They know that adding chemically altered sugar is a sure way to sell more of their product by getting people to crave it more.


The dangers of cutting fat out of your diet

Add to this the fact that you have been told by your dietician or doctor to stop eating fat. Fat plays an important role in the healthy functioning of your body. Cholesterol from eggs has been shown as an essential ingredient in brain function. Omega fatty acids are also important for a healthy heart, while other oils are excellent for joints and cartilage function.

As already mentioned, eating fat is also a good way of losing weight. By letting your body know that it gets regular amounts of fat, it will release the fat it already has instead of holding on to it as a survival method.



Imagine the disinformation out there saying that fat is bad and sugar is good. According to many tests, the opposite is now believed to be true by reputable nutritionists. Unfortunately, this information seems to have escaped modern South African nutritionists who are still peddling the no-fat fallacy. It’s time to get the most up-to-date information on the subject and start telling people the truth about why they are unable to lose weight.

CSC South Africa is Hiring!

Hit the ground running with your marketing career!

A young woman wearing glasses peers over a tall stack of books.

Copley Sutton Copywriter is searching for a dynamic young writer with a passion for words and an eye for detail. This position is a three month internship with the possibility of permanent employment thereafter. It’s best suited to a student or former student who is looking to enter the copywriting/marketing arena.



R6 000.00pm for the first three months with full time training provided.

R12 000.00pm as entry level salary thereafter if you meet all of the training requirements.

So if you want an opportunity to enter one of the fastest growing industries in South Africa, contact us now at copywriter@copleysutton.co.za

6 Important Reasons Why Your Business Needs an eBook

Ever been at a social event and been asked what you do? South Africa is full of people who own their own businesses, and if you’re passionate about yours, you always get a thrill out of explaining it to someone. Being online is the digital equivalent of being at a social event. Today, it’s important to have a summary of what your company offers—in case someone asks. That’s what eBooks are for, and here are six reasons why your company needs a South African eBook writer.


  1. eBooks are quick, simple ways to explain your company

Do you have the idea that an eBook is a long drawn out book? That’s not necessarily true. eBooks can be short, punchy documents packed full of exciting images, catch phrases and bits of information. Look at it as a product catalogue, but one that garners the interest of its readers.

The best eBooks don’t contain loads of boring facts about your company. Good eBook writers know how to make your product or service look exciting—and they know how to get readers excited too. So if you’re looking for a way to give your potential customers quick& simple ways to learn about you, then contact some eBook writers in South Africa for a chat.


  1. eBooks distinguish you from the competition

Even if your company doesn’t need much of a description, it’s still important to let people know that you’re the best at what you do. If you have a particular set of features that sets you apart from your competitors, why not let potential customers know about it?

There are some great South African eBook writers out there who know how to make your company shine brighter than the rest. So if you’re looking to increase sales, expand your reach, and snag some new customers, then get a company eBook out there TODAY!


  1. eBooks make great free gifts for potential customers

There’s a step-by-step process involved in obtaining information on the internet. It looks something like this.

  • Ben has a question
  • Ben Googles for the answer
  • Ben finds a bunch of resources that promise to answer his question
  • He comes across a free eBook with a summary of the info he needs
  • He downloads the eBook by providing his email address
  • Ben is now the ideal candidate for receiving regular updates about the information he was originally interested in
  • Eventually, Ben will trust and buy from the company that provided him with the information

As you can see, an eBook is a great way to market to people who are already interested in your product or service. An eBook wins you real sales leads and email addresses of people who won’t see your marketing efforts as invasive or ‘spammy’.


  1. eBooks distinguish you as an industry leader

When you provide helpful information to the public, you immediately garner their trust. They will see you as an entity with answers—one that cares enough to share those answers with those who have questions.

This is an important reason to get hold of eBook writers on an annual basis for a revamp of your information. Set yourself up as an authority in your field and let people know that you are the most trusted brand in your industry.


  1. eBooks are packed full of links

A great way to provide links for your website and your affiliates is to pack them into your eBook. This is a book that is actively advertising your company, so also people to redirect themselves to your website if they happen to find what they’re looking for.

Every time your link is clicked on, your visibility increases on Google. eBooks are excellent SEO tools because they increase your website’s chances of being visited more often. So be sure to direct your potential customers to your site, since that’s where they end up buying from you.


  1. eBooks let you paint a thousand words with pictures

Good eBook writers will understand the importance of images amongst the content. Pictures can draw the eyes to pertinent information, and even explain many facts much quicker and better than words can.

Graphs and statistics are also important elements in eBooks. Give your clients logical reasons in the form of percentages and statistics as to why they should use your company. This not only garners loads of trust, but also lets them know that you know what you’re talking about.


Copley Sutton is an experienced eBook writer from South Africa. He will take your content and display it in an easy-to-understand way that keeps readers enticed while learning about your company. Contact him now on copywriter@copleysutton.co.za

The need for Afrikaans copywriters

The Afrikaans community as well as Afrikaans marketing is still a huge force in South Africa. Many international companies have recognised this and begun to market their remote services to Afrikaans people. While the majority of companies will almost always expect Afrikaans people to identify with them in English, the wisest of overseas (and local) companies will utilise Afrikaans copywriting to connect with its market and enlarge its client base.

Copywriting in Afrikaans is as specialised as regular English copywriting. It’s a mixture between being an art & a science—and only the best Afrikaans copywriters can expand your marketing efforts well. For this reason there’s a significant rise in the need for Afrikaans copywriting; not only in South Africa, but across the world.

Even Google has updated its Afrikaans translation application and expanded its Afrikaans vocabulary. While this is still not 100% accurate in terms of sentence forming, more words are now available, much to the delight of Afrikaans copywriters.

If your business is looking to market to an Afrikaans demographic, why not connect with them on their own terms—in their own language? Not one Afrikaans person in South Africa—or anywhere else for that matter—isn’t proud of his or her Afrikaans heritage. Think of the edge you will have against your competition when you communicate with your audience in their home language!

Is it time for your company to get hold of an Afrikaans copywriter? Something to think about, isn’t it?


How great copywriting can boost your conversions

A visually appealing website might hook your customers, but it’s the copy that gets them to take action. But, many websites, particularly eCommerce websites tend to neglect this element in their design. So what tricks do copywriters in South Africa use to increase conversion rates?


  1. Writing for target markets

A good copywriter will ask you questions about the people who are looking for the product or service you offer. This information will be used to determine which of the following four persona types your customers belong to:

  • Logical
  • Impulsive
  • Caring
  • Aggressive

Each personality type responds to the copy you use on your website in different ways. The logical customer is interested in features and details. The impulsive shopper wants to know what you can do for them. The caring customer wants to know how your business benefits others. Finally, the aggressive consumer wants to improve themselves and determine if your company is credible.

When a copywriter has a clear understanding of what motivates your customers, they can use the right language to connect with them. And those connections will increase your conversion rates.


  1. Using power words and action words

In the hands of an experienced copywriter, words are weapons. Copywriters know how to use power words to evoke the right emotion from your customers. Power words take your copy to the next level and turn browsers into loyal customers.

But all that emotion is meaningless unless you can convince your visitors to take action. That’s where action words come in. They nudge your visitors towards clicking on the ‘Add to Cart’ or ‘Buy Now’ buttons on your page.

With the right combination of power words and action words, casual browsers are converted into real customers.


  1. Formatting information correctly

The way copy is laid out on a page is crucial to capturing the attention of your visitors. Your copy might be engaging, but if you don’t make it easy for visitors to find what they’re looking for, they’ll go off and find a site that does.

Think about the way you scan a website. Your eyes are immediately attracted to bold headlines and subheadings. You instinctively look for bullet points that summarise the main points. New customers don’t want to wade through big blocks of text to get the gist of your offer.

Copywriters know how to format copy in such a way that a visitor can scan your page and find the information they’re looking for without hassle. Your keywords will leap off the page and keep visitors engaged until they’re ready to take action.


  1. Telling your brand story

Have you ever heard the saying ‘People don’t buy products, they buy brands’? Well, copywriters know all about this. That’s why they know your copy should reflect your personality.

Your About Us, Mission Statement and Contact pages allow visitors to get a glimpse of the people behind the products. This is where a copywriter can help you to separate your brand from the competition. A good copywriter knows that these pages are the ideal way to communicate your personality and convince visitors to buy from YOU.


An experienced copywriter can take your copy from good to EPIC! Don’t miss out on the chance to convert casual visitors to real orders with sloppy copy. Get an experienced copywriter to craft compelling copy and watch your conversions go through the roof.

7 Copywriting tricks for SEO-focused landing pages – by Olivia Colville

A well-crafted landing page can drive more traffic to your website. But visitors have to find your landing page before you can direct them to your website. SEO copywriting is the art of writing copy that helps your content to rank well in searches. This is how copywriters in South Africa get your company in front of potential customers.


  1. Attention-grabbing headlines

Without a headline that ticks all the boxes, your visitors won’t click on the link to read the rest of your content. Studies have shown that headlines with a number in the title tend to attract more attention.


If you want your whole headline to show up in search results, keep it down to 65 characters or less. Include at least one of your keywords in your headline for best results.


  1. Crisp and clear copy

Your visitors are busy people, so keep your content short and sweet. Remove adverbs and use the active voice to hold their attention. Delete unnecessary details and don’t explain the obvious.


  1. Answer every question

Don’t be afraid of including as much information as you need to answer all your prospects questions. While your copy shouldn’t be bloated, there’s no limit to the length of your landing page. It may depend on your product or audience, but always take the opportunity to provide visitors with all the information they need to make a decision.


  1. Speak to your customer

Don’t be tempted to rattle on about your company or your product. The focus should be on the prospect and what benefits they’ll get from using your products and service. Use the words ‘you’ and ‘your’ before ‘we’, ‘us’ and ‘our’. This is a tip that can be applied to any form of copywriting.


  1. Include long-tail keywords

Did you know that 40% of searches consist of phrases made up of four words? Copywriters know that while long-tail keywords may only be searched for every 2 – 3 months, it’s still important to include them.  Your landing page should draw qualified leads to your website. If a visitor has used a long-tail keyword to find your landing page, chances are they’re interested in what you have to offer.

Quick tip: Managing the data of short-tail and long-tail keywords can be challenging at scale. Use a tool like Linkio to keep your various keywords organized.


  1. Use the language your customers use

Blog comments, social media sites and product reviews are all places where you can get a feel for the language your customers use. Learn how to speak to them in a language they understand and your landing page will resonate better with new visitors.


  1. Make your content original

Search engines don’t appreciate duplicate content. Make sure the copy you use on your landing pages is original and unique. While you can copy style and content, don’t be tempted to copy and paste words directly from another page on your website.


If you’re battling to write your own landing pages, consider hiring a South African copywriter with the skill of writing landing pages that deliver. It takes time to produce a well-crafted landing page, but it’s worth the effort. A landing page that’s SEO-focused will drive qualified leads to your website and increase your profits.

Helpful habits for junior bloggers – by Olivia Colville

When you first start off as a blogger you’ll be full of enthusiasm and grand ideas. But keeping up a blog can be tough. If you really want to make a success of your blog you have to work at it consistently. Developing some good habits early on will make it easier for your blog to thrive in an online world full of tough competition.


  1. Post consistently

You don’t have to be spewing out new blog posts every day of the week, but you should be posting regularly. Try to post on the same day, at the same time every week. Your followers will soon get used to your schedule and know when to expect new material from you. Audiences love routine, so don’t post haphazardly and confuse them.


  1. Take your time

If you rush to get a post out it will look sloppy. Rather take your time and make sure it’s word-perfect before you hit the ‘publish’ button. Even successful copywriters check every little detail before they send their work off. It’s a good habit to develop early on in your career and save the embarrassment of having your errors pointed out to you by eagle-eyed readers.


  1. Collaborate with others

As a junior blogger it’s important for you to develop relationships with your peers and other brands. Working together on a project such as webinar or podcast is a great way to get more exposure for your blog and grow your audience. Don’t be shy to work with more experienced bloggers. Grab these opportunities with both hands as they will help you to grow and improve as a writer in South Africa.


  1. Don’t compare yourself to others

While you should always embrace the opportunity to work with others, you shouldn’t compare yourself to them. Blogging in South Africa is competitive, but don’t let that put you off. Keep working on your blog and set your own goals. Success means different things to different people. Decide what you want to achieve with your blog and don’t worry about what or how others are doing. With practice and persistence—you will get there.


  1. Plan ahead

Whether it’s your monthly content calendar or your five year plan, you should always be thinking ahead. It helps if you know what you want to achieve, but planning is essential for success. Don’t be rigid with your plans, allow some wiggle room. Things change and you can’t always be prepared for everything. For example, if you’re blogging about a specific industry and a new development happens, clear your schedule and write about it before it becomes old news. Planning is there to guide you, not dictate to you.


Most writers in South Africa start a blog because they are passionate about their subject and passionate about writing. But even then, passion can fizzle out and reality sets in. Blogging becomes a chore and it shows in the work. Developing good blogging habit early on may not seem like fun, they’ll stand you in good stead to build a thriving blog.

5 things every junior blogger should do before they start blogging – Olivia Colville

Congratulations! You’ve taken the plunge and launched yourself into the wonderful world of blogging. Being a writer in South Africa is a great way to make a living. But it isn’t as simple as you may think. Whether you’ve already set up your blog, or you’re still staring at a blank page here are five things you should think about before you hit the keyboard.


  1. What are your blogging goals?

It’s easy to get carried away with the image that being a junior blogger conjures up. Being able to spend your days in a creative space is the dream of many. But to turn it into a profitable reality you need to have goals. Do you have a story to tell, a product to sell or a business to promote? Figure it out before you start writing so you know what you’re working towards


  1. Set up a blogging calendar

It will help you to focus on the goals you’ve set for your blog and help to stick to deadlines. Experienced copywriters in South Africa typically have to juggle more than one project at a time. Get into the habit of using an editorial calendar to help you develop this vital habit from the get go.


  1. Create a community

Blogging shouldn’t be one-sided. You should be aiming to start a conversation and spark some interaction. Ask your audience questions such as how they feel about what you’ve written and what their opinions are. Then respond to those comments and keep the conversation going. It will give you the opportunity to learn about them and what they need from your blog.


  1. Embrace SEO

To be discovered and grow your audience, your blog needs SEO. You don’t have to be an expert before you start, but you should know the basics. You’ll learn as you go along and then you start applying SEO in a way that’s natural. Don’t alienate your audience by stuffing every post with as many keywords as you can. But don’t neglect them either. Proper use of SEO can make a real difference to the success of your blog.


  1. Set up Google Analytics

It’s easy enough to do and being able to track statistics on your site will help you become a better blogger. You’ll get a better sense of what’s working and what’s not getting the response you want. Monitor the performance of individual posts, find out how much time people are spending on your site and what search terms they use to find you. You can use this information to make your blog better and get you closer to the goals you want to achieve with it.


South African businesses crave content and setting up a blog is a great way to show off your writing skills. Being a junior blogger is fun, but don’t neglect the serious side of blogging. These simple tips will set you up for success and it won’t be long before your work gets noticed.