What is a landing page and how can it boost conversion rates? – Olivia Colville

If every Google and Facebook ad you run takes potential customers to the home page of a website, you’re doing it wrong. Create landing pages that relate directly to your ads and you’ll see the difference it makes to conversion rates. Copywriters in South Africa should learn the art of creating landing pages that capitalise on this effect.


How to craft effective landing pages?

Simply put it’s a page specifically created with one call to action. There are no navigation links to lure visitors away from the action you want them to take. For a copywriter this means a landing page must include the following:

  • A single, focused call to action: Whether you want them to click through a product or complete a sign-up form, keep it simple.
  • Supporting images or a video: Give the user enough information to make an informed decision.
  • A match to the source: If you promised something in your ad, make sure you deliver it on the landing page you create. You won’t earn their trust if you send them to a page that’s unrelated to the message in your advert.
  • No navigation options: Remove links and tabs to stop them from wandering off the page. You want them to stay there until they take the action you designed it for.
  • Give them something of value: A landing page is the perfect place to us a lead magnet. Offer a coupon or free EBookin exchange for your visitor’s information or purchase. This further incentivises them to take the action you want them to.


Why landing pages work so well

Businesses in South Africa have yet to really harness the power of landing pages. Creating specific landing pages for campaigns works for the following reasons:

  • They result in qualified leads: Visitors who click through to your landing page wouldn’t be there if they didn’t want to be. Use a lead magnet that relates to the business, like a discount on their products and services. If they follow through on your call to action, it means they’re already interested.
  • They’re easy to test: You can easily tweak pages to determine what gets the best result. Being able to modify landing pages quickly and easily means you can test them even in the middle of a campaign.
  • They can be shared on social media: South Africa is a social media savvy country. Landing pages are perfect for sharing on these platforms

Local businesses have yet to discover that adding this technique to their arsenal can help conversion rates. Copywriters in South Africa should help these business owners stand out with landing pages. Are you a copywriter? Help them see the value that targeted landing pages can bring to their business and you’ll both reap the rewards.


About the Author – Since she was a little girl, Olivia Colville has always had her nose in a book. Her curiosity knows no bounds and she spends her time collecting stories. Olivia’s greatest wish is to become a sought-after copywriter. Fingers crossed!


Butcher Block Counter Tops Care

Those who possess butcher block counter tops in their kitchens are often concerned with how these tops should be properly maintained. While wooden counter tops are designed to handle fairly robust activity, stains and dirt can and do show up—but only if the top is not cared for properly. There are simple methods you can implement into your daily cleaning routine which will provide proper butcher block counter tops care.


What happens to your counter top over time?

Your butcher block counter top is most often used for slicing and chopping food in preparation for a meal. Most of these ingredients are raw when you process them and raw meat—especially raw chicken—can pose a health risk if care is neglected. This is especially true because of cut marks in the wood. Bacteria tend to fall into these tiny little slits and this will eventually result in a bad smell if the wood surface is not properly cleaned. So what are some efficient ways to clean your butcher block counter top?


Don’t make the mistake

It’s important to remember that certain wood care chemicals are off limits to your butcher block counter. That’s because you are dealing with consumables and because most of these chemicals can cause severe health problems if they come into contact with your food or drink. Many chemicals which are not compatible with the wood may even cause further damage—so avoid your home maintenance store for the solution.


Prevention is better than cure

It is essential that you keep your butcher block counter clean at all times. This means wiping it down after every use—and not waiting too long to do so. By continuously cleaning your counter top you will prevent most of the stains and smells that can occur. You will also ensure that, for the most part, it remains relatively hygienic. Continual cleaning is as easy as taking a warm wet cloth and a drop of dish detergent. Give the counter a good wipe and then rinse excess soap off with a dripping-wet cloth.


Minor scratches and stains

However, you cannot protect your counter top from every form of damage or blemish. Wood is simply more susceptible to these elements which is why proper care is extra important. After prolonged use, your counter top will start to show signs of small cuts and faint stains. There may also be an unpleasant smell because of bacteria that has not been cleaned out properly.


Germs can be effectively removed by washing your butcher block counter top with white wine vinegar. Vinegar is a natural sanitizer and will destroy any unhealthy bacteria that might be lurking on your board. For stains, a simple scrub with some lemon juice should remove minor blemishes; and will also leave a pleasant smell behind. By washing your counter top in this sequence, you will effectively sanitize it with the vinegar and fragrance it with the lemon juice. Both of these natural ingredients are of course also perfectly safe to consume.


Serious damage

After years of use, accidents are bound to happen. Wooden counter tops are prone to suffer burns, deep scratches and serious stains. In cases such as these, a major counter top service may be required every two to three years. This maintenance involves sanding the counter top lightly where the damage or stain is visible. Make sure to sand with the grain so as to maintain the integrity of the wood. Once this is done and the damage is no longer visible, treat the wood with warmed up food-grade mineral oil. The wood needs to absorb the oil so leave it for at least half an hour before wiping the residue off with a dry cloth.



Remember to educate all the members of your household on how to prevent serious damage to your wooden counter top. You can now also teach them how to provide proper butcher block counter tops care by following the above prescription. These methods will also work well for portable butcher blocks, but are especially useful for built-in tops which are not washable under running water.


Be sure to enjoy your wooden counter top and continue using it for what it was meant for—preparing fresh, homemade food for you and your family.