What does your perfect customer look like?

The question, “Who is your perfect customer?” is an important one. At Leapfrog Media, we want to know what type of client you as a business manager want to target. We ask this question for five important reasons. Here they are.


  1. We want to know how you customers think

If we know who your customer is, we can better determine what they want. Ask yourself this question: “What thought process does my perfect customer go through before needing my product or service?”

Once you’ve answered this question, we can adjust your marketing campaigns to fit. For instance, if your perfect customer is a woman between the ages of 30 and 45, we can better establish how and why she would sign up for a ladies gym membership.

This is what direct marketing is all about. Benefits of this kind of strategy include:

  • Less money spent on futile advertising
  • A better return on investment
  • Higher customer acquisition
  • A more targeted marketing approach


  1. We need to establish where your customers ‘hang out’

If we’re going to target your customers, we want to know where to find them. Do they hang out at skate parks, or are they sitting in front of their computers most of the day?

If we know who they are, we must establish where they frequent. Can we use their ‘hang out’ spots as leverage to promote your brand? If there’s a way to do so, we’ll find it!


  1. We tweak your content and brand image accordingly

If we can successfully profile your perfect customer, it won’t take us long to tweak your company presence in a way that appeals to them. But how can Leapfrog Media be so confident in this claim?

Our team of experts are adept at fine-tuning all aspects of your online reputation. This includes:

  • Your social media profiles
  • Your company’s website presence
  • Your blogging habits
  • Your ad campaigns

All these aspects represent your company, and we want to make sure that each one portrays the RIGHT MESSAGE!


  1. We can establish the best social media platform for your business

We already touched on social media tweaking, but it’s worth looking into more deeply.

There’s much at stake when choosing the right social media platform for your brand. Don’t just default to the popular ones—go for the one that will do the most for you.

SEO experts are very aware of what respective benefits each social media platform offers. For example: Facebook wouldn’t be ideal for a business law firm, but may do well for a freelance photographer.

There are so many new social media platforms available now, and Leapfrog Media is familiar with the best ones. We use this knowledge to focus in on your unique demographic.


  1. We get to know your customers – They get to know YOU

Putting all of these points together, we can successfully answer the question first posed. We ask you who your perfect customer is because we want you to appeal to that perfect customer.

We work diligently behind the scenes to portray you correctly. Online reputation management is hard work, and we know you’re too busy giving great service to bother with it! That’s where we come in.


So, isn’t it time you opted for an online marketing firm that understands the uniqueness of your brand?


About the author: Copley Sutton is an international copywriter working from South Africa. Over the years, he has developed a reputation for being reliable, timely, diverse and accurate when it comes to copywriting projects.