When in doubt about what to write

Times often come when you have simply drained your creative juices and are not sure what to write anymore. That unfinished paragraph is just staring at you and no matter how hard you try, you just can’t seem to squeeze meaningful content out of your brain and onto the screen.


Here are some quick-fix ideas on how to give your content a new dimension and make it more conversational:


  1. How-to in action

A great way to showcase your description or point is to describe it in action. For instance, if you are writing about how to create compelling essays, describe a scenario where the student receives the essay. The student then hits writer’s block, get’s stressed, and eventually reads your blog to get the much needed advice. Put yourself in your reader’s shoes and empathize with his or her situation.


  1. A list

Sometimes it’s easier to say something by breaking it up into multiple points. Consider creating a list of features or benefits to describe your subject better. This not only makes it easier to read, but will arrange your content in a neater, comprehendible way.


  1. Benefits instead of features

You may very well be stuck in the rut of only describing the features of your subject. Try taking a different approach by discussing how the subject can benefit the reader. People always respond better to benefits than features. Therefore, if you mention a feature, be sure to elaborate on how it will better the circumstances of the reader.


  1. Slip in a joke

Sit for a minute or two and think of a way you can add humour to a sentence or a paragraph.  A well-positioned joke can re-capture the attention of a reader and lighten up a dreary article. It also adds a touch of humanness to your writing—and people respond to human writing. This doesn’t mean you should be crude. It also doesn’t mean you should make a joke at someone else’s expense—unless it’s you. Exaggeration is a good example; or simply elaborating on what’s going on in someone’s mind when they are frustrated. Use your imagination.


  1. Make an analogy

A real lifesaver in writing can be an analogy—especially when you are struggling to explain a concept. Simply compare your concept with something that clearly represents it well. Make sure you use an analogy that the reader can relate to, or you run the risk of further confusing the issue.


  1. Give an example

Don’t confuse this tip with #1. You aren’t describing a scenario here; you are simply providing an example. Your sentence will start with, “For instance,” or “An example of this is…” It’s a great way to elaborate on your point and further solidify the concept in your reader’s mind.


  1. Ask a question. Give an answer

Asking questions in your article is a great way to be conversational. Pre-empt what the reader may ask once you have said something. By showing the reader that you know what they are thinking, they will see your writing as personal and authoritative.


Know of any other tips? Let us know on the comment section below. Happy writing!


About the author: Copley Sutton is an international copywriter based in South Africa. His services include conceptual copywriting, blogging, website content, proofreading & editing, press releases and product descriptions.  

Golf Drills to Help You Hit a Flop Shot Correctly

Phil Mickelson is well known for making the flop shot look easy. Learning this shot comes in handy for clearing bunkers, while at the same time adding a spin to the ball and directing it to the desired spot. However it’s actually one of the most difficult shots to perfect. Below are some of the technicalities of the flop shot that will assist you in practicing your drills.


The right club for a lob shot

A club that should be present in every golfer’s golf bag is a sixty degree lob wedge. Many golfers prefer using a sand wedge for a flop shot, but for the purposes discussed here, the sixty degree lob wedge is the best tool for the job.


Setting up your clubface for a lob shot

When making a perfect flop shot, you should have two goals in mind:

  1. You should aim to get lots of height on the ball.
  2. You should aim to add a spin on the ball which will make up for too much distance if you hit the ball further away from your target than what you intended.

To perform these two tasks, you will need to turn your sixty degree lob wedge so that the face is 100% flat facing upwards. The face should be as level as you can get it to make this shot do what it is meant to. Remember to grip the club in this position, rather than compensating your wrists and turning it into this position post-grip.


Aiming your lob shot

Because you’ll be adding a spin to the ball, it’s important to compensate for this by aiming slightly to the left of your desired target. Twenty degrees to the left is enough of a slant to make the flop shot. The spin you will put on your ball won’t be too heavy, so only a slight deviation left of the target is necessary.


Too much height – Too much spin

This shot will take some practice to perfect. Depending on the distance of your target, try and find a good balance between flying the ball over the bunker, and adding enough spin to it for when it lands. Remember that the harder you hit, the higher—not further—the ball will travel, so make the call on which of these you want to achieve.